How We Work

Most of this industry still runs on fax machines. We're building the modern version.

Life insurance is a fifty-year-old buying experience wrapped around one of the best financial products ever made. PLG is rebuilding the experience — modern systems handle the matching and the follow-up, so licensed humans can do what only humans should: advise your family.

The Problem We're Built For

Half the country is unprotected. The old model can't reach them.

100M+
American adults uninsured or underinsured — LIMRA, 2025
51%
of adults own any life insurance — roughly half the country exposed
10–12×
how much adults under 30 overestimate the real cost of coverage — LIMRA

A hundred million people aren't uninsured because they don't care — they're uninsured because the process was slow, opaque, and priced in their imagination at ten times reality. Speed and clarity close that gap. That's the exact problem PLG was built around.

The System

Three jobs, done at modern speed

Carriers compared live

Every carrier treats the same health profile differently. Your advisor runs your age, health, and budget across carrier appetites live on the call — and shows you the three options most likely to say yes, priced to the dollar.

Underwriting at modern speed

Nearly 6 in 10 life applications now qualify for accelerated underwriting — decisions in hours instead of weeks. We route every eligible application down the fast lane, and most final expense coverage can be in force the same day.

Follow-up on a schedule

Annual reviews, draft-date reminders, life-change check-ins — on the calendar from day one, handled by the same advisor every time.

The Honest Part

We're new. That's not a weakness — it's the design.

PLG launched in 2026, and we'll tell you that before you ask. Here's why it matters: a fifty-year-old agency's process is finished — ours compounds. Every process gets refined as we go, and every family we serve makes the next family's ten minutes better. We're even building our own software in-house, purpose-built for the way PLG works. Most agencies are as good on day one as they'll ever be. We're built to be the opposite.

The Line We Don't Cross

Systems do the busywork. Licensed humans make every call.

What Our Systems Handle
  • Matching — the right carriers for your health profile
  • Accuracy — quotes priced to the dollar, every time
  • Memory — reviews and reminders on the calendar
What Licensed Humans Handle
  • Every recommendation — a licensed advisor, accountable by name
  • The judgment calls — suitability, fit, and "keep what you have" honesty
  • The day it matters — a person your family already knows, at claim time

No policy at PLG is recommended by an algorithm — and none ever will be. Technology makes our advisors faster and better-prepared. It never replaces the license, the accountability, or the human on the other end of the line.

Where This Is Pointed

The same standards, aimed at wealth. 2030.

Here's the part most agencies would keep quiet: protection is chapter one. The stack we're building — modern speed, real data discipline, and a licensed human on every decision — is the exact architecture wealth management should have had all along. By 2030, Pence becomes a wealth firm, and the families we protect first will be the portfolios we steward next.

2026 — Protect

One-call coverage, published standards, trust earned family by family.

2028 — Expand

Licensed coast to coast — thousands of real conversations about real money.

2030 — Wealth

Modern planning with the same rule: systems assist, licensed humans advise.

Founding Client Waitlist
First access, reserved early

When the wealth side opens, the first seats go to the people who were here before it existed. Join the waitlist and you'll get first access at launch — and a front-row view of the buildout between now and then. No cost, no obligation, no spam.

Joining the waitlist is an expression of interest only — it does not create a client or advisory relationship. Investment advisory services are part of Pence's future roadmap and are not currently offered.

Modern Speed. Human Advice.

See what the modern version of this feels like.

Ten minutes. Three options. A licensed human. Zero pressure.